Joseph is Director of Lions International Sports Management. He certainly has the golden touch, wearing a range of tans which complement each other beautifully. Joseph also has an impressive roster of Premiership football players on his books. He also told me that he carefully chooses his own look each morning – despite having a fiancée who works in the fashion industry. Joseph is wearing a pocket square by Dunhill, a jacket by Saxony Supreme, trousers and turtle-neck jumper by Grieves and Hawkes, a waist-coat by Brook Taverner and his shoes are from Church.

I met Ron whilst he was out and about in Clerkenwell ordering his lunch. I loved the subtle muted tones and his layed approach to shirt wear. Ron is wearing vintage 50′s gingham and knitted woollen shirt.

Camilla had just come from a job interview for a fashion PR, when I noticed her passing, she was on her way to American Apparel, East London and, in true fashionista style, she was eager to get changed into the outfit should had just bought. Camilla wears a Primark plaid blazer, a Jacobs bag and a TopShop tulip skirt. I thought she achieved the perfect balance between smart and sexy.

Lauren works for a post-production company in the heart of Soho London, W1. She is also a fashion model.Her dress is from Primemark, the jacket from a charity shop, and the long-socks are from River Island. Now thats what I call recession shopping  with style.

Andrew was waiting outside The Thrift Store on Slater Street, where he works. He says he likes to mix 60′s Phil Spector style with classic high-street tailoring, such as C&A.

Sysia is a fashion designer working for Topshop. I photographed her outside of the Topshop Oxford street flagship store. London, England, UK

Sycha, 20, ID magazine model, I caught her on the way to a Sunday church service on the Hornsey Road, North London.