Susan is wearing reduced items from a Zara sale, nothing costing more than £7.

Fashion photographer Georgie told that it is rare that she should happen to be wearing all women’s clothes when I took this photo of her. Georgie says she generally prefers to mix her apparel up with mens fashions for a more androgynous look.

This is Morven, another fresh face from Premier Models in the heart of London’s theatre-land.

I caught up with Adam Kelly, Men’s wear buyer for Selfrdges, while Adam was getting a bite to eat. When I asked Adam about his style, he told me, “Its a bit like Tom Brown (AKA Tom Browns School days) meet Tom Ford”. Adam is wearing trousers by Prada, shoes by BStone, shirt is Burberry Prosum and Jacket by Jil Sander. Adam also told me that he has “a no socks rule until October,” – brave man.

Stylist Lee describes his casual cool summer look as “Urban country”.

Chloe was on her way with her father to start a new work experience job within the fashion industry, when I spotted her town & country look. Loving the teaming of Reiss coat with with Mulberry bag, and Ralph Lauren hat, gloves, scarf and shirt. Chloe’s trousers are Gap and the splendid boots are by Massimo Dutti.

I met Ron whilst he was out and about in Clerkenwell ordering his lunch. I loved the subtle muted tones and his layed approach to shirt wear. Ron is wearing vintage 50′s gingham and knitted woollen shirt.

Eric is from Paris, he is wearing a black Paul Smith double-vented collection suit with skinny leg trousers. He says he is into music of all kinds, and his friends say he looks like Nick Cave – but he is quick to point out he’s not a fan. I photographed Eric in Covent Garden and liked his classic french looks which blended well with the location.

Noscoes is a journalist living in London. He bought the shirt and jacket at Topman. I just liked his rugged  but casual Sunday look. Photographed at Columbia Road Flower Market.