Pomm has a great midsummer look going on. Pomm had also designed the sophisticated and subtle slik scarf she is wearing. Pomm is accessorising with Mac Jacobs bag, wearing Dune heels, American Apparel skirt, a Cos Mens top, and lets not forget that traditional summer essential, the straw boater.

Personal trainer Louise likes to “mix tough and cute” when she dresses. “I like high-healed boots worn with a lacy top” she tells me. Louise’s pet hate is flat shoes,”they are for the gym or the beach. I also can’t stand cut-off leggings and baggy boy-friend jeans – they just look like they don’t fit”.

Ladonna is a creative director who brings powerful people together “for their mutual benefit”. I love the fact that such a high-powered woman manages to dress with such cool style. Here, Ladonna is wearing a fabulous Richard Nicoll ‘Resort’ dress (from their summer 09 collection), complimented with a Marc Jacobs bag and that wonderful oversize faux-pearl necklace – which I think gives the whole look a bold, revisited 70′s feel.