Eva Geraline Fontenelli, Fashion Editor for Elle Italia, making a dash for the next show and looking fab. I had the pleasure to chat to Eva in London and Eva tells me that Scott Schuman photographed her (Eva) for his blog, while Eva was attending her first fashion show. Eva has remained a favourite of Scott’s ever since, and I can see why. Eva is so effortless in her style and always looks so happy in her work.

Elle UK Fashion and News Editor Emma Sells, feeling the joys of early spring, outside the Peter Pilotto show, held at the Old Billingsgate market.

I popped along to see “Mr Start“, who had its first presentation as part of The London Fashion Week, Men’s Fashion Day, held at 1 Aldwich.

“Mr Start was launched in 2008 on the back of the highly successful women’s Start boutique, which was started in 2002 with his wife Brix Smith Start. Philip sights Mr Start as his most satisfying achievement to date. Philip Start says “Mr Start is Modern and architectural and is the definition of Shoreditch Luxury”. For me this look is also a little roguish-Artful Dodger, edgy and self assured.

Philip tells me that he is a big fan of James Bond, and I can see a strong “license to kill”, element coming through too – shaken but definitely not stirred!