Recently Baber Smith advertising agency asked my to help with the rebranding of Brent Cross shopping centre. Running for nearly 40 years, Brent Cross is the UK’s first stand-alone shopping centre in the UK. With tag line ‘Styling London.’ The challenge of the brief was to shoot chic, cool, quirky looks, without resorting to high fashion, too arty, clichés or reportage lifestyle shots. While at the same time celebrating the huge range of stylish brands and stores available at Brent Cross, showing the diversity and individuality of Londoners’ style. These shots were taken for the Spring campaign and I would like to thank everyone involved for helping make this happen, Gretchen Robertson – Stylist, Joseph Koniak – Hair Celine Nonon – Make up. My assistant Paul Cox, retouching Peter Sloper design, models Lauren /Olivia and everyone at Baber Smith.

Olympic standard shoes.

Giorgina Waltier, retail editor for GQ UK.

Francesca is a part-time model and studying physical education at college. She was off to a casting when I photographed her and after that going to the park to play football and show off her juggling skills. Hmmm, is that what guys dream about, or what they call fantasy football?

As a street photographer I live for those fleeting moments on the street – especially in a city like Paris that is so vibrant and full of style. I just love the cool way this woman was wrapped in her scarf with her jauntily worn trilby hat and boyfriend jacket with baggy harem pants – as she briefly passed me, by les Beaux-Arts de Paris on Salle Melpomeneo.