Brothers Aaron and Reuben Christian, founders of the mens style collective Individualism. shooting, creating and bringing original editorial content that “both educates and entertains our audience.”

Mission PR asked me to shoot the inaugural UK  ’Meet The Dockers’ campaign launch for Autumn/Winter 2011/12. The new Levis Dockers Alpha Khaki range, features style bloggers. The campaign is a complete departure from the previous Dockers photography and look-book images and I show the bloggers rocking the Alpha Khaki with touches from their own wardrobes, in a street style fashion…

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Aaron Christian is Mens Consultant at Individualism - making men more stylish,  is the tag line for their popular style blog and consultancy. As ‘Mens Personal Style Consultant’ Aaron certainly lives up to his name and reputation as an arbiter of men’s style. Aaron was wearing Zara chinos, Supra trainers, and a fabulous touch of designer-wear, with his Rene Gurskov Jacket. The whole look is finished off with a cravat he bought for  a £1:00 at Spitafileds Market.